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E-commerce during Covid in Spain: One “Click” Does Not Fit All
Macro & Public Finance
11 April, 2014

E-commerce during Covid in Spain: One “Click” Does Not Fit All

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Dr. Prachi Mishra
Dr. Prachi Mishra
Head and Director, ICPP Co-lead Financial Sector Regulations and Public Finance
Alvaro Ortiz
BBVA Research; CRIW; IE Business School
Antonio Spilimbergo
Antonio Spilimbergo
International Monetary Fund (IMF) - Research Department; Centre for Economic Policy Research
Tomasa Rodrigo
BBVA Research
Sirenia Vazquez
BBVA Research

The share of e-commerce in total credit-card spending boomed during Covid in Spain. In particular, women, youth, and urban consumers used e-commerce proportionally more during the pandemic, especially for services. Using a unique proprietary dataset on credit card transactions, we test conjectures about consumers’ behavior (based on fear, hoarding, or learning) during Covid. Overall, ecommerce share reverted to its pre-Covid trend as the pandemic waned. However, some consumers with lower pre-Covid ecommerce usage tend to permanently use more e-commerce, supporting the conjecture of “learning by locking” for these individuals.

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